Today marks a defining moment for Cubby and the self-storage industry. We're announcing our $63 million Series A, a minority investment led by Growth Equity at Goldman Sachs Alternatives, with participation from existing investors.

This isn't just capital—it's validation that our vision for modernizing self-storage operations through AI and world-class technology resonates far beyond our team. It's a vote of confidence in the hundreds of operators who trusted us to transform how they run their businesses. And it's fuel for what comes next.

The self-storage industry deserves better technology

We founded Cubby because we saw an industry full of entrepreneurial operators being held back by legacy systems that couldn't keep pace with their ambitions. Platforms that broke when business models got creative. Software that forced manual workarounds instead of enabling growth. Technology that felt like an anchor instead of an accelerant.

The gap between what storage operators deserved and what they were getting was massive. So we set out to close it.

We founded Cubby to help self-storage operators, many of them entrepreneurs, grow exceptional businesses. From day one we've focused on giving our clients the ability to drive revenue and delight their renters. This investment enables us to fast-track the talent, products, and service self-storage operators deserve.

Modern infrastructure unlocks real innovation

Here's what we've learned: you can't innovate without a stable, performant foundation. Legacy systems weren't just slow—they were actively preventing operators from implementing modern pricing strategies, delivering exceptional customer experiences, and making data-driven decisions.

Cubby changed that. We built an AI-native platform from the ground up to handle the complexity of modern storage operations—unified facility management, intelligent revenue optimization, world-class e-commerce, smart call routing, and autonomous Voice AI agents that handle customer inquiries while your team focuses on strategic growth.

The results speak for themselves. Operators using Cubby are seeing measurable yield improvements, higher conversion rates, and operational efficiency that simply wasn't possible before. Cubby delivers real business impact.

"The self-storage industry has been waiting for a platform like Cubby. You can't innovate without a stable, performant foundation—and Cubby has unlocked exactly that," said Adam Mikkelson of Liberty Investment Properties. "What used to be buzzwords are now delivering measurable yield and real business impact for my team. With their software, AI capabilities, and integrity, Cubby is transforming self-storage from a technology laggard into an industry that can serve as an example of what's possible."

AI that actually works for operators

There's a lot of noise in the market about AI. We're taking a different approach: building AI agents that actively execute work on behalf of operators, not just analyze it.

Our Voice AI agent handles customer inquiries, processes rentals, adjusts pricing, and manages move-ins—seamlessly working alongside human teams while tracking every action just like any member of your operations team. It's AI that frees up capacity for strategic growth rather than replacing the personal touch that makes great operators exceptional.

This is just the beginning of our AI roadmap. We're investing in autonomous systems that help operators scale smarter, faster, and more profitably while maintaining the control and visibility they need.

Why Goldman Sachs

"Cubby is transforming how self-storage operators run their businesses by replacing legacy systems with a modern, intuitive, and highly scalable platform," said Kelly Wallace, Investor at Growth Equity at Goldman Sachs Alternatives, who will be joining our Board of Directors. "The team's deeply customer-centric approach, combined with AI-enabled workflows, allow operators to manage their portfolios more seamlessly and make better, data-driven decisions. We view Cubby as an emerging leader in the self-storage market and believe the company is building the foundational system of record for the next generation of the industry."

Having Goldman Sachs as a partner gives us more than capital. It gives us access to a network of industry leaders, strategic guidance from investors who've backed transformational companies, and validation that we're building something that can define the future of an entire industry.

What's next

This funding accelerates everything we're working on:

Recruiting world-class talent. We're building a team that combines deep storage industry expertise with cutting-edge technical capabilities. If you're passionate about transforming an industry through technology, we want to talk to you. See our careers here.

Advancing our product suite. We're doubling down on our five core products—Facility Management, E-Commerce, Revenue Management, Calls, and Voice AI—with significant investments in AI capabilities that deliver sustained value for customers.

Scaling customer success. Our operators' success is our success. We're investing in implementation, support, and strategic guidance to ensure every customer realizes the full potential of our platform.

Supporting explosive growth. We're now trusted by over 400 operators managing more than 450,000 units across North America. This is just the beginning—the industry is undergoing a massive technology transformation, and Cubby is leading it.

An industry in transition

The self-storage industry is at an inflection point. Legacy systems that served operators for decades can no longer meet the demands of today's market. Renters expect seamless digital experiences. Competition requires sophisticated pricing and revenue strategies. Growth demands operational efficiency.

Operators face a choice: continue patching together fragmented tools and manual processes, or embrace modern, AI-native infrastructure that unlocks their full potential.

The shift is already happening. Forward-thinking operators are racing to modernize their technology to meet renter expectations in a growing but competitive marketplace. And they're choosing Cubby.

Join us

We're grateful to our investors for believing in our vision. To our customers for trusting us to transform how they operate. To our team for building something extraordinary. And to the broader self-storage community for embracing the future with us.

If you're ready to transform your storage operations, we'd love to show you what's possible. Book a demo or come see us at booth #620 at the Self-Storage Association's Spring Conference in San Antonio, TX.

The future of self-storage is AI-native, operator-focused, and built for growth. And it's here now.

Matt Engfer & Adam Fleming
Co-Founders, Cubby

About Cubby

Cubby is the smarter platform for self-storage. Everything you need to operate, grow, and delight—all in one AI-native platform. Trusted by over 400 operators managing 450,000+ units across North America, Cubby delivers integrated facility management, e-commerce, revenue management, intelligent call routing, and autonomous Voice AI capabilities. Learn more at cubbystorage.com.

About Growth Equity at Goldman Sachs Alternatives

Growth Equity at Goldman Sachs Alternatives has invested over $13 billion in companies led by visionary founders and CEOs since 2003. The team focuses on growth-stage and technology-driven companies spanning multiple industries, including enterprise technology, financial technology, consumer, and healthcare. Goldman Sachs Asset Management delivers investment and advisory services with approximately $3.6 trillion in assets under supervision globally as of December 31, 2025.