Tyler Suchman, founder of The Storage Agency, shares how local SEO, Google Ads, and a partner-first approach drive smart, sustainable growth in self-storage. With a background spanning sports media, music, and tech startups, Tyler has built a marketing agency serving over 300 facilities nationwide. He walks us through aligning marketing spend with operator goals, cleaning up a facility’s online footprint, leveraging Google reviews, and building trust-based client relationships that last.

Key Takeaways:

• 0:00 Introductions - From sports radio to self-storage marketing.

• 05:45 Choosing self-storage as a niche and how they partner with clients.

• 10:28 Aligning marketing spend with client stabilization goals.

• 13:26 What an agency should do

• 15:08 Small operator case study

• 16:39 The nuts and bolts of local SEO and cleaning up your “web footprint.”

• 22:39 Why Google reviews matter and how to respond effectively.

• 26:09 What makes a great client—and the traits that make partnerships thrive.

• 31:12 Cubby enhancing their platform for better marketing results

• 34:10 Website considerations for better marketing results.

• 37:59 Integrity, kindness, and doing business with the right people.