Cory Bonda, Principal of Prestige Storage Capital, joins this episode to discuss how operational decisions and reporting rhythms support sustainable portfolio growth. He shares how Prestige Storage transitioned from opportunistic acquisitions to a regional clustering model, why daily visibility into move-ins and churn is essential, and how lead conversion processes are evolving. We also discuss launching an internal tenant protection plan, managing team development through internal promotion, and handling the realities of early-stage operations.

Key Takeaways:

• (00:42) Starting in operations to build a practical foundation for strategic decision-making.

• (06:14) Communicating clear growth goals to align and motivate internal teams.

• (09:50) Reviewing daily metrics to monitor performance and guide adjustments.

• (13:03) Identifying early process gaps through on-the-ground operational challenges.

• (16:02) Launching in-house services to improve control and property-level insights.

• (19:20) Following up on leads with urgency through multiple communication channels.

• (22:23) Enabling online transactions to meet modern customer behavior and demand.

• (23:58) Partnering locally to strengthen brand visibility and community engagement.